For years, my focus as a Top-Rated BI freelancer has been on solving a universal business problem: "What is going on in my business?"
Through 5,000+ hours of work, I've mastered the tools—Power BI, SQL, Python—to answer that question with reliable dashboards and analytics.
But I kept hearing a new, more urgent question from forward-thinking clients: "How do we anticipate outcomes and make decisions before it’s too late?"
Answering this requires a new skillset. I formalized this capability through applied AI and data engineering training, enabling predictive, explainable, and decision-focused analytics.
Think of me as your architect for the next generation of your data infrastructure. I bridge the gap between traditional business intelligence and cutting-edge AI, ensuring your data not only tells you what happened but predicts what will happen next.
Trusted by businesses across USA, UK, Canada & Europe
Consistent ★★★★★ ratings across Data, BI, Finance, and Accounting engagements
Data, BI & Dashboard Projects
★★★★★
“Excellent communicator. Made sure he understood exactly what we needed before starting project. We will definitely use Badar again as we expand our workbooks.
”
Craig Cody · ccodycpa.com · 🇺🇸 USA Power BI Dashboard
★★★★★
“Badar was a pleasure to work with, will definitely be hiring him again.”
Aaron Berman · TruHeight Vitamins · 🇺🇸 USA Data Dashboard (Shopify, Amazon, Walmart)
★★★★★
“Great work by a skilled report developer. Would recommend 10/10.”
Cedric Degruyter · Casiola · 🇺🇸 USA Business Intelligence Reporting
★★★★★
“Badar did an excellent job on our project. He was very responsive, polite, and knowledgeable. He was honest, and worked very efficiently with his time. He was always available when we needed to ask a question, and I appreciated his patience as we tried to figure out how to setup a report in Looker Studio / Google Data Studio. If you're looking for a freelancer to help with Business Intelligence or Google Data Studio / Looker Studio, then Badar is an excellent choice. We have added him to our trusted freelancers list, and look forward to hiring him again in the future, as new projects come up. Thanks Badar!
”
Market Bold · MBold · 🇺🇸 USA Business Intelligence Reporting
Finance & Planning Engagements
★★★★★
“Badar is very knowledgeable and quick to reply. Everything was easy to read.”
Tess Brosnan · 🇸🇪 Sweden Startup Budget & Financial Planning
★★★★★
“Badar is quite diligent and knowledgably. He delivers exactly what he says and his work is excellent! I hope to work with him again
”
Carrey SanderaSweden You will get a fantastic financial forecasting and projections plan
★★★★★
“Professional, reliable, and detail-oriented financial support.”
Nads Wills · 🇧🇸 Bahamas Finance & Accounting Support
★★★★★
“Badar, was excellent. He was extremely patient with me throughout the process. Would recommend !”
Norka Galette · United States Business Plan/Pricing Point
Bookkeeping & Accounting Engagements
★★★★★
“I appreciate Badar. He is a very responsible freelancer.”
Michael Johnston · Overcoming Asthma LLC · 🇺🇸 USA Bookkeeping Setup & Updates
★★★★★
“He was awesome to work with and saved me a ton of work. Very precise and responsive.”
Matthew Santi · IQ SELF LLC · 🇺🇸 USA House-Flip Bookkeeping
★★★★★
“Badar was absolutely exceptional. His approach was very methodical.”
Matthew Santi · IQ SELF LLC · 🇺🇸 USA House-Flip Bookkeeping (Second Engagement)
★★★★★
“Badar was a breeze to work with. He asked questions and communicated updates clearly. I’d happily hire him again.”
Fonna Seidu · Snail Mail Media Inc · 🇨🇦 Canada Expense Entry & Bookkeeping (Google Sheets)
★★★★★
“Communication was easy even when I didn’t understand accounting terms.”
QuickBooks Client · 🇺🇸 USA Part-Time QuickBooks Accounting
End-to-End Financial Performance Dashboard
Advanced Power BI financial modeling covering P&L, Balance Sheet, Cash Flow, and KPIs.
Completed comprehensive data engineering program covering Python, SQL, NoSQL, Hadoop, Spark, Kafka, Airflow, and data pipelines. Gained hands-on experience with IBM Cloud, Db2, Cognos Analytics, and data warehousing methodologies.
PythonSQLNoSQLApache SparkApache KafkaApache AirflowHadoopETL/ELTData PipelinesIBM Db2IBM CloudIBM CognosData WarehousingBig Data
Mastered end-to-end data warehouse engineering, including relational databases, SQL, ETL/ELT pipelines, Linux shell scripting, database administration, and BI dashboard development with IBM Cognos and Google Looker.
Data WarehousingETL/ELTSQLRelational DatabasesLinuxShell ScriptingDatabase AdministrationApache AirflowApache KafkaIBM CognosGoogle LookerBI Dashboards
Mastered the application of Generative AI for data engineering tasks, including intelligent data pipeline design, automated documentation, SQL query generation, and data warehouse design using IBM Watsonx.ai and watsonx.data.
Intuit Academy Bookkeeping Professional Certificate
Intuit via Coursera
Comprehensive bookkeeping and accounting fundamentals covering financial statements, ledger management, payroll, and accounting principles used in professional bookkeeping roles.
Google Project Management Professional Certificate
Google via Coursera
Mastered project management methodologies including Agile, Scrum, stakeholder management, project documentation, and risk assessment for delivering projects on time and within budget.
Google Digital Marketing & E-commerce Professional Certificate
Google via Coursera
Comprehensive digital marketing and e-commerce training covering SEO, SEM, social media marketing, email marketing, analytics, and e-commerce strategy development.
Digital MarketingE-commerceSEO/SEMSocial Media MarketingMarketing Analytics
Freelancer on Upwork with 5,000+ hours and 100+ projects delivered across diverse industries.
Decision Intelligence & BI Architecture Capabilities
Power BITableauLooker StudioSQLPythonRGA4/BigQueryETL/ELTMachine LearningAI IntegrationPredictive ModelingFinancial AnalysisAgile/ScrumData VisualizationBusiness Intelligence
Professional Experience
Nov 2022 - Present
AI-Augmented BI Architect & Data Engineering Consultant
Freelance (Self-Employed)
Transform complex data into actionable intelligence using SQL, Python, Power BI, and AI technologies
Design and implement scalable data pipelines, ETL processes, and automated analytics solutions
Integrate machine learning and predictive modeling to empower data-driven decision making
Bridge the gap between data infrastructure and AI innovation for meaningful business impact
Jan 2023 - Apr 2023
Business Intelligence Analyst (Power BI Developer)
Gorilla Commerce, USA (Remote)
Developed and maintained key Power BI dashboards and reports to support business decision-making
Conducted in-depth data analysis to identify trends, opportunities, and areas for operational improvement
Collaborated with stakeholders to define business requirements and translate them into technical specifications
Dec 2021 - Oct 2022
Business & Financial Planning Consultant
Lexen Law, UK (Remote)
Researched and authored comprehensive business plans for legal firms and startups
Provided strategic consulting services to support business growth and investment proposals
Conducted market analysis and financial projections for various business models
Jan 2019 - Dec 2022
Online Booking Manager & Scrum Master
Rugg Media Group (Remote)
Led digital booking operations and coordinated agile project workflows across creative, marketing, and technical teams
Implemented Power BI and Excel dashboards to monitor bookings, campaign performance, and resource utilization
Facilitated Scrum ceremonies and streamlined workflows using Agile principles
Coordinated cross-functional teams to ensure alignment between marketing, production, and client service objectives
Jan 2017 - Dec 2021
Financial Data Analyst
Freelance (Self-Employed)
Analyzed, modeled, and visualized complex financial datasets to support strategic business decisions
Automated reporting workflows using Power BI, SQL, and Python, reducing manual reporting time by 60%
Developed ETL processes to clean, transform, and integrate data from multiple financial systems
Performed variance, trend, and ratio analyses to support budgeting and strategic planning
Oct 2015 - Dec 2016
Assistant Manager Accounts
KBM Group (Remote)
Managed financial reporting and accounting operations for UK-based clients
Handled accounts receivable/payable, general ledger entries, and month-end financial closures
Maintained detailed Excel-based financial reports and ensured compliance with accounting standards
Streamlined data entry and reporting workflows through structured templates and automation
Nov 2011 - Sep 2015
Bookkeeper & Virtual Assistant
Freelance (Self-Employed)
Provided comprehensive financial, administrative, and reporting support to international clients
Managed bookkeeping, bank reconciliations, invoicing, and expense tracking using QuickBooks and Excel
Prepared monthly financial summaries and cash flow reports for multiple clients
Automated data entry and reporting processes to improve operational efficiency
May 2007 - Nov 2011
Accounts & Admin Incharge
Habib Metropolitan Bank
Oversaw financial operations and administrative management for branch operations
Managed accounts payable/receivable, general ledger activities, and financial reporting
Ensured compliance with internal audit, financial controls, and corporate governance policies
Implemented data tracking and structured reporting templates for operational efficiency
Education
ACMA (Associate Cost and Management Accountant)
2021-2022
ICMAP (Institute of Cost and Management Accountants of Pakistan)
Part Qualified
M.Com (Master of Commerce)
2010-2012
University of Sargodha
B.Com (Bachelor of Commerce)
2003-2005
Punjab College of Commerce / University of the Punjab
Mission & Approach
My unique value is a deep understanding of both the "why" of business intelligence and the "how" of artificial intelligence. I ensure the advanced AI and data systems I build are seamlessly connected to the business goals and KPIs that you care about most.
Here's how I solve the new challenges you face:
Your data has stories you can't see. I use Natural Language Processing (NLP) with IBM Watson to unlock insights from unstructured data—like reviews, emails, and reports—and surface them directly in your BI tools.
Your key business metrics are a mystery until it's too late. I develop predictive models that forecast your most important metrics, moving you from a reactive posture to a strategic, forward-looking one.
Your data stack is fragile and slow. I design and build production-grade data pipelines on platforms like Google Cloud and AWS, ensuring your data is accurate, accessible, and ready for both analytics and AI.
